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CUPID'S CUP CUPID'S CUP

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CUPID’S CUP
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INTRODUCING

CUPID'S CUP CUPID'S CUP 2.0 2.0

CUPID'S CUP 2.0 CUPID'S CUP 2.0


Kevin A. Plank has partnered with the University of Maryland for the last decade, promoting student entrepreneurship through the Cupid’s Cup. This year, it’s grown into a nationwide competition, with a consortium of more than 20 of the top universities, business schools and entrepreneurship centers from across the country.

HOW IT ALL BEGAN HOW IT ALL BEGAN


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Back in college – before having the idea for the T-shirt that changed the way athletes dress – my first experience with true entrepreneurial success was creating an on-campus Valentine’s Day flower delivery service called Cupid’s Valentine Rose Delivery. Not unlike Under Armour’s humble beginnings in my Grandma’s basement, I ran the operation out of my dorm room at the University of Maryland.

Two weeks before Valentine’s Day, I would place an ad in the school paper. The orders would roll in, and all the details were written down on individual index cards. My team and I worked ‘round the clock to make sure every order was precisely filled and delivered on time – box delivery or vase, ferns or baby’s breath, paper or no – every detail mattered!

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As a student-athlete, I was prohibited from having a job. But that just helped me find a loophole –no one said athletes weren’t allowed to run a business! Cupid’s Valentine set the foundation for the heart and soul of Under Armour… the mantra “I WILL.” The profits from my rose business came out to $17,000 and became the initial seed money for Under Armour!

- KP

Two weeks before Valentine’s Day, I would place an ad in the school paper. The orders would roll in, and all the details were written down on individual index cards. My team and I worked ‘round the clock to make sure every order was precisely filled and delivered on time – box delivery or vase, ferns or baby’s breath, paper or no – every detail mattered!

As a student-athlete, I was prohibited from having a job. But that just helped me find a loophole – no one said athletes weren’t allowed to run a business! Cupid’s Valentine set the foundation for the heart and soul of Under Armour… the mantra “I WILL.” The profits from my rose business came out to $17,000 and became the initial seed money for Under Armour!

- KP

KEVIN PLANK '96 KEVIN PLANK '96


Founder and Chief Executive Officer

UNDER ARMOUR

Kevin graduated from the University of Maryland, where he was a member of the football team. Unhappy with the sweat-soaked cotton shirts he had to keep changing, he decided there had to be another way. The idea for a T-shirt that wicked sweat and kept athletes cool and dry was born, and the rest is history.

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